Grapow is a sweet & spicy Thai dish made with ground meat, Thai chilis, and Thai basil. This dish is often requested by friends joining for dinner.

Value innovation is how companies offer dramatically higher value at lower costs, escaping competition.

Consumer demand looks at the three types of relationships between goods and how price changes to one product affects demand for another.

Microeconomics tool for quantifying the change in demand for a product in response to price changes for substitute goods.

Visual focus is naturally drawn to contrast. Use contrast in design to direct attention.

The less differentiated the options are, the harder it is to choose one.

An overview of my notes on microeconomics.

A decision dichotomy based on if the decision can be mitigated or reversed.

Giving unprompted advice is ineffective. Instead, lead people to ask for advice.

A microeconomics tool used to quantify the impact of price changes on demand for a good.