Situation analysis
🌱Planted August 10, 2021.
seedling 🌱
1 minute read ⏱
A situation analysis is a marketing tool to identify the market conditions, or “situation,” for a product or service. Situation analysis combines two other tools: :–:
- A Four C analysis (company, customers, collaborators, competitors)
- SWOT Analysis
To make a situation analysis, the results of the four C’s analysis are mapped onto a SWOT analysis grid.