Situation analysis

🌱August 10, 2021.
seedling 🌱
1 minute read ⏱

A situation analysis is a marketing tool to identify the market conditions, or “situation,” for a product or service. Situation analysis combines two other tools: :–:

  • A Four C analysis (company, customers, collaborators, competitors)
  • SWOT Analysis

To make a situation analysis, the results of the four C’s analysis are mapped onto a SWOT analysis grid.