Group consumers into segments, determine which to target, and estable the product's position for them.
A positioning statement defines how the team and customers should think about the product/service within the market compared to its competitors. Generally a positioning statement is written in the final step of Segmentation, Targeting, and Positioning (STP).
A positioning statement should include these 6 elements: :—:
This template is a good starting point for crafting a positioning statement: