A tool for identifying and evaluating the market conditions for a product or service.
A marketing strategy is a plan focused on long-term profit, rather than short-term gains. The plan includes these 3 parts:
A marketing strategy should be developer before the work of developing, advertising, and delivering products. This is because it’s important to know what is being made, for whom, and whether it will be profitable prior to the signifcant capital investment needed to actually build it.
To build a marketing strategy, consider using the following techniques: